PRIVACY POLICY

This Privacy Policy has been created for visitors to the website https://www.bruk.info.pl/ (hereinafter referred to as the “Website” or the “Service”).

I. Personal Data Controller

The controller of your personal data in connection with the use of the Website is BRUK sp. z o.o., with its registered office in Czyżowice, at the address: ul. Nowa 28G, 44-352 Czyżowice, entered into the Register of Entrepreneurs under KRS number: 0000246265 (hereinafter referred to as the “Controller,” “Bruk,” or “We”).

For any matters related to the processing of personal data by the Website, you may contact our Data Protection Officer at the following e-mail address: iod@bruk.info.pl.

You can also contact us:

  • by email at: bruk@bruk.info.pl,
  • in writing at the above mentioned address of our registered office,
  • or by phone at +48 32 45 609 70.

For your convenience, this document is divided into two parts:

What data do we process and for what purposes?

Cookies policy

If you are short on time, click on the link to the section that interests you the most. If you have a bit more time, we encourage you to read the entire text.

What data do we process and for what purposes?

In addition to the cookies described below, we may process the following personal data:

Where/when do you provide us with data? Type of data Processing purpose Legal basis
Browsing the website bruk.info.pl
and creating an Ideabook
Data stored in the form of server logs, in which the user is identified as a URL. This data includes:

  • timing of the inquiry,
  • response sending time,
  • client station name – identification performed by the HTTP protocol,
  • information about errors that occurred during the execution of HTTP transactions,
  • URL address of the previously visited page (referer link) – , where the website bruk.info.pl was accessed via a hyperlink,
  • Information about the user’s browser,
  • IP address information.
For the purpose of administering the server on which the website bruk.info.pl is hosted. The Controller processes your data based on:

  • the contract concluded with you, the subject of which is the provision of electronic services consisting in making the bruk.info.pl website and its functionalities available (Article 6(1)(b) of the GDPR), and
  • the Controller’s legitimate interest (Article 6(1)(f) of the GDPR), which consists in making the Website available to third parties, ensuring its proper display, and enabling the creation of user-generated content.
When you send us an e-mail, E-mail address, other contact details you provide, message content. Responding to your inquiry. Our legitimate interest to respond to your submitted inquiry (Article 6(1)(f) of the GDPR).
Form for sending your Ideabook to your email Email address and photos you selected from our Website as favorites. Enabling you to send your Ideabook to your email address. Consent to receive by e-mail information about products offered by Bruk that are marked on the Website with the “Favorites” symbol constitutes the legal basis for processing your data (Article 6(1)(a) of the GDPR).
Our legitimate interest arising from your consent given by entering your email address in the Ideabook sending form (Article 6(1)(f) of the GDPR).

Providing the above data is not obligatory; however, depending on the functionality of the Service you wish to use, it may be necessary to display the content of the Website, to contact you by e-mail, or to respond to your inquiry.

III. For how long do we process data?

The data will be processed for as long as necessary to achieve the purposes for which they were collected, including the performance of concluded contracts, the completion of the recruitment process, or for the duration of the Controller’s legitimate interest – however, in each case, not for a period shorter than the time required to browse the Website.

Data that we process on the basis of a legitimate interest may be processed for as long as the purpose of such processing, as indicated above, justifies it, unless you object to the processing of your data for that purpose.

Data related to recruitment are processed for the duration of the recruitment process.

In addition, we may store your data, properly secured and protected, for the period necessary to pursue legal claims or defend against them. After the expiration of any potential claims, depending on the circumstances of the specific case, we will proceed to delete the customer’s/user’s personal data.

IV. Who do we share your data with?

Personal data may be disclosed to third parties if we are required or authorized to do so under applicable law. In our operations, we use the services of other third parties cooperating with the Controller; therefore, your data may be shared with individuals or entities that maintain our infrastructure, the bruk.info.pl server, or our IT systems, as well as with Bruk’s associates and subcontractors providing marketing or website maintenance services. This includes, among others, service providers such as Google Analytics, Google Ads, and Facebook Pixel.

V. What rights do you have in connection with the processing of your data?

We are committed to respecting the confidentiality of your personal data and ensuring that you are able to exercise your rights. You may exercise your rights at no cost by sending us an e-mail or contacting us by any other means.

Please remember that in connection with the processing of your data, you have the right to:

  • request access to the data we hold about you;
  • request the rectification of your data;
  • request the erasure of your data if they are no longer necessary for the purposes for which they were processed, or if we no longer have any other legal basis for processing them;
  • request the restriction of processing;
  • request the transfer of your personal data;
  • lodge a complaint with the President of the Personal Data Protection Office if you believe that your data are being processed unlawfully.

In addition, you have the right to object to the processing of your data based on our legitimate interest. In such a case:

  • if the data are processed for marketing purposes, we will immediately cease such processing,
  • if the processing is based on another type of legitimate interest, we will cease processing unless we demonstrate that: a) our interest overrides your interests, rights, and freedoms, or
    b) there are grounds for establishing, pursuing, or defending against legal claims.

The right to object may be exercised in particular by sending an appropriate statement through the contact channels specified in this Privacy Policy.

The Controller does not perform any operations that involve automated decision-making resulting in legal effects for the data subjects. If, in the future, solutions involving such automated decision-making are implemented, the Controller will ensure their compliance with the law, including Article 22 of the GDPR.

At present, the Controller does not intend to transfer your data outside the European Economic Area. If such a transfer takes place in the future, the data will be secured in accordance with applicable law, in particular by using so-called Standard Contractual Clauses (SCCs).

VI. COOKIES POLICY

This policy sets out the rules governing how the Controller stores information and gains access to information already stored on your devices in the form of cookies. We use cookies and other similar mechanisms to understand how users interact with our Website and for marketing purposes, including displaying advertisements to them in other areas of the Internet.

A cookie is a small text file stored by a website on your computer, phone, or any other device. The cookie contains data related to your use of the site.

Some cookies are essential for the operation of the Website. In other cases, when you first visit our Website, we ask for your consent to install cookies. We do not use advertising or analytical cookies (or any other non-essential cookies) without your consent.

You can change your cookie settings at any time by selecting the appropriate options here or by adjusting your browser settings. You can also return to the cookie consent management panel at any time by clicking the “CO” button visible in the lower left corner of our Website. If you wish to delete cookies through your browser settings, you can find instructions on how to do so at the following links:

Blocking specific cookies for which you previously gave consent will be considered a withdrawal of that consent and will mean that we no longer process your data for that purpose. Your withdrawal of consent does not affect the lawfulness of processing carried out based on your consent before its withdrawal.

The Controller informs you that restrictions on the use of cookies may affect access to certain functionalities of the Service.

Below, you can read more about the specific types of cookies we use and the companies to which your data may be disclosed in connection with their use.

VII. What cookies do we use?

1. The Controller uses the following types of cookies:

  • Session cookies: these are temporary files stored on the user’s device until the user logs out, leaves the website, or closes the browser,
  • Persistent cookies: these remain stored on the user’s device for the period specified in the cookie parameters or until they are deleted by the user. Ending the browser session or turning off the device does not remove these cookies from the device.

2. The Controller uses both internal cookies (placed by the Controller) related to the performance of the electronic service agreement via the Website, and external cookies (placed by third parties through the Website) used by entities cooperating with the Controller.

3. Internal cookies used by the Controller:

a) Essential cookies
These cookies are necessary for the Website to function properly. You cannot disable them, as doing so would prevent the Website from operating correctly.

  • In this regard, we use the Cookiebot tool, which stores your privacy settings. It displays whether you have consented—or not—to the activation of particular types of cookies on our Website.
  • Other essential cookies on our Website are used to ensure proper functionality and management of the Website, for example, to apply updates to the site, to activate tracking tools for which you have given consent (such as Google Tag Manager), and to maintain Website security.

b) Statistical analysis of our Website

  • We use tools that collect statistical data, allowing us to understand how users interact with our Website. The data we receive from these tools do not identify specific individuals, and we do not combine them with any personal data you provide.
  • We also use Google Analytics. The information collected by Google Analytics about users includes, for example: how many times a user visits the site; which subpages they visit; the dates of their first and last visits; the duration of their visit; the site from which the user accessed our site; the browser used; the link clicked; and the geographical location from which the user connects, among other details. The version of Google Analytics we use does not collect, record, or store IP addresses.
  • Google assigns each user a unique identifier (Google ID) and collects data from cookies on various websites on its servers. As the owner of the Website, we receive only aggregated statistical reports from Google relating to traffic on our Website. These reports include only the activity of users who have consented on our Website to the recording of their visits by Google Analytics.
  • We use Google Analytics in a manner that ensures your IP address is truncated before transmission. The anonymized IP address processed by Google Analytics, according to Google’s own statement, is not combined with other Google data.
  • You can prevent Google Analytics from recording information from your browser by installing a special plugin available here. For more detailed information on how Google Analytics works, click here.

c) Preference cookies

  • The Website uses a tool that allows us, based on your anonymized IP address, to determine the country from which you connect to our site, and consequently, what language version of the Website you prefer.
  • We also use Google Maps on the Website to help you find the nearest point of sale for our products. If you give consent to reading the location of your device, the map will be able to show points of sale in your area.

4. The Controller uses the following external cookies:

a) Google Ads – behavioral advertising and other Google tools.

  • Google collects data on its servers from cookies placed on your device. These data are gathered across all websites where you have allowed the use of cookies (including our Website), as well as from advertisements you have clicked on. Google uses this information to display advertisements on other websites you visit and/or in your web browser. Typically, cookies originating from Google expire after three months.
  • As advertisers using Google services, we do not have access to the data contained in cookies stored on your device. However, we can commission advertisements targeted at selected audiences—for example, all individuals who visited our website (or a specific subpage or product page) within the past 7 days.
  • For us, these data serve solely as statistical material, and advertisements are commissioned only on the basis of aggregated criteria (for defined target groups, not for specific users). Therefore, cookie data are in no way combined with any personal data you provide to us.
  • Far more extensive information about your activity on websites is held by Google. For more information on how Google uses cookies for displaying ads and how you can manage your ad settings, click here.
  • We also use (as part of using Google Ads and Google Analytics) the mentioned Google Tag Manager tool which allows us to manage advertising campaigns and measure their effectiveness.

b) Facebook Conversion Pixel

  • We use the so-called “Facebook Conversion Pixel” to manage ads on Facebook and Instagram platforms.
  • If you consent to the use of this cookie file on our Website, then through this tool, Facebook obtains information that you have visited our Website and the source (previous website) from which you reached our Website. This information is attributed to your profile on this platform if you have one. If you are not a user of these platforms, then the information is attributed to the so-called “Facebook ID” created for you.
  • With this tool, we can commission ads on the Facebook and Instagram platforms to be displayed to those who have previously visited our Website or its specific subpages (remarketing).
  • Subsequently, we receive statistical data from Facebook regarding the effectiveness of ads (e.g., how many people saw our ad, how many clicked on it), without reference to specific users.
  • If you have an account on Facebook or Instagram, we recommend finding out more about what data the owners of these platforms collect about users from various websites via cookies: https://www.facebook.com/about/privacy/  and https://help.instagram.com/155833707900388

c) Links to our social media profiles:

d) “Favourites” Tool

  • On the Website, we enable you to create a so-called “Favourites” gallery, that is, a collection of images from our Website that you wish to save and revisit later.
  • This tool does not collect any other information about you; it merely uses a cookie to ensure that during your next visit to the Website, your “Favourites” images remain available to you.
  • You can also send your “Favourites” to your email address using the appropriate form available on our Website. In that case, we will process your email address solely for the purpose of sending that message to you.

e) Microsoft Clarity

Our Website uses Microsoft Clarity – an analytics tool that helps us better understand user behaviour and improve the overall quality of the Website experience. Microsoft Clarity uses cookies and other technologies to collect data about user interactions (such as mouse movements, clicks, and page scrolling). All data is anonymized. For more information about how Microsoft Clarity processes user data, please visit: https://clarity.microsoft.com/privacy

5. Legal issues related to cookies

The legal basis for our use of strictly necessary cookies (mentioned above) is our legitimate interest, i.e., the right to operate the Website supporting our business and the need to maintain its security. The legal basis for our use of other cookies is your consent.

Your data from cookie files will be processed and stored depending on the period of use of the above-mentioned information technology such as Google Analytics, Google AdWords, Facebook Pixel, etc., or until you withdraw your consent in this regard. In the cookie management panel on our Website (accessible by clicking the “CO” button in the bottom left corner), you can check how long specific cookies store information.

In connection with our processing of your personal data via cookies, you have, at all times, rights as described above.

Our use of cookies, especially for behavioral advertising purposes, may involve so-called profiling. This means that we can create a user profile based on the information collected (e.g., email address, order history, type of device, technology used, frequency of visits) and, based on this, make future purchase forecasts. This allows us to make decisions about what content (including advertisements) to display on our Website and other websites. Your data as a user of the Website is subject to automatic profiling, but this will not have any legal consequences for you.

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